PERANCANGAN DESAIN KEMASAN EKONOMI KREATIF KANG EME MENGGUNAKAN KARYA FOTOGRAFI DENGAN METODE AIDA DALAM MENINGKATKAN IDENTITAS PRODUK

Authors

  • Achyar Riyadh Universitas Aisyiyah Bandung, Indonesia
  • Imam Budi Sumarna Universitas Aisyiyah Bandung, Indonesia
  • Abdurahman Djunjunan Universitas Aisyiyah Bandung, Indonesia

DOI:

https://doi.org/10.26742/atrat.v12i1.3507

Keywords:

branding, creative economy, design, packaging, photography

Abstract

The purpose of this research activity is to determine the results of the implementation of the use of
packaging design using photographic media to increase product identity. The method used in the
research uses qualitative methods. Coworking Space or coworking space was born in 1995 in Germany
which was initiated by a company called C-Base which created a collaboration space between network
members and even the general public based on technology that pays attention to technological
developments making communication strategies more effective supported by the presence of social
media that is not limited by space and time. Social media is a virtual place where everyone can do
anything to showcase, sell, and even make electronic-based sales to get the attention (Attention) of
consumers so as to present interest (Interest) not a few social media are filled with photo work, be
it packaging photos or product photos as brand information. A great strength if creative economic
actors utilize technology as a strengthening of the branding of their business consistently, but there
are still many photographic visual works presented on social media that are not in accordance with
the product packaging that is delivered indirectly will provide bad value, so in this study how to utilize
photographic visual works owned by creative economic actors to be presented in packaging design
in accordance with the products displayed on social media.The result of this study is that there is
a positive impact of the application of packaging methods using photographic media on increasing
product identity, although it has not had a significant effect, there are several other variables that
influence the increase in product identity in Kang Eme Packaging.

References

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Published

2024-01-16

How to Cite

Riyadh, A., Sumarna, I. B., & Djunjunan, A. (2024). PERANCANGAN DESAIN KEMASAN EKONOMI KREATIF KANG EME MENGGUNAKAN KARYA FOTOGRAFI DENGAN METODE AIDA DALAM MENINGKATKAN IDENTITAS PRODUK. ATRAT: Jurnal Seni Rupa, 12(1), 11–17. https://doi.org/10.26742/atrat.v12i1.3507

Issue

Vol. 12 No. 1 (2024): TRADISI KARYA RUPA DESAIN

Section

Articles

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