EKSISTENSI KEBAYA MODERN DALAM IDENTITAS BUDAYA PEREMPUAN JAWA GEN Z DI ERA KONTEMPORER
Keywords:
Identitas Budaya, Javanese Society, kearifan lokalAbstract
Abstrak: Penelitian ini mengkaji tentang eksistensi kebaya modern dalam identitas budaya perempuan Jawa yang mengalami transformasi di era generasi Z dan era kontemporer saat ini. Metode yang digunakan dalam penelitian ini yaitu menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data melalui survei berupa kuisioner. Objek kajian dalam penelitian ini yaitu eksistensi kebaya modern dalam identitas budaya perempuan Jawa. Subjek penelitiannya yaitu perempuan Jawa generasi Z. Hasil Penelitian ini menunjukkan bahwa pada era kontemporer saat ini, perkembangan budaya semakin pesat, sehingga melahirkan berbagai model kebaya baru yang lebih modern. Kebaya ini yang kemudian dijadikan sebagai inovasi yang sangat populer di kalangan generasi Z saat ini, khususnya pada perempuan Jawa. Mereka menjadikan kebaya modern sebagai alat untuk mengekspresikan dirinya dengan bebas sebagai identitas perempuan di Jawa tanpa harus menghilangkan makna dan filosofi budaya yang sudah melekat di dalamnya.
Kata kunci: Eksistensi, Kebaya, Gen Z, Kontemporer
Abstract: This research aims to the existence of modern kebaya in the cultural identity of Javanese women who have undergone transformation in the era of generation Z and the current contemporary era. The method is a qualitative descriptive method with data collection techniques through a survey in the form of a questionnaire. The object of this research is the existence of modern kebaya in the cultural identity of Javanese women, and the subjects are Javanese women of generation Z. The results show that in the current contemporary era, cultural development is increasingly rapid, thus giving birth to various new, more modern kebaya models. This kebaya then became a very popular innovation among Generation Z today, especially among Javanese women. They use modern kebaya as a tool to freely express themselves as a Javanese woman's identity without having to eliminate the meaning and cultural philosophy that is inherent in it.
Keywords: Existence, Kebaya, Gen Z, Contemporary
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