REJUVENATING SCRIPT FORMAT: THE USE OF EMOJI IN SCRIPTWRITING. A CASE STUDY ON "KENAPA GUE?" IN OTT VIDIO SERIES

This research explores the rejuvenation of script format through the innovative incorporation of emojis in scriptwriting. Despite their widespread use in digital communication, emojis have not been conventionally integrated into film scripts. This study aims to investigate the strategic use of emojis as visual elements to enrich communication and evoke emotions effectively in the film narrative. A key case study analyzed in this research is the Indonesian web series, "Kenapa Gue?", produced by Vidio Originals. This series dominantly capture lives on computer and smartphone screens, adeptly weaving together various digital platforms to craft a captivating mystery. Emojis play a pivotal role in "Kenapa Gue?" by visually conveying character emotions and enhancing the authenticity of dialogue. Through an in-depth examination of the impact of including emojis in scripts, this study examines the potential benefits and challenges. By conducting surveys and analyzing the case study, we explore how the creative integration of emojis fosters a more engaging and collaborative environment during production, ultimately elevating the film narrative. This research introduces a novel perspective on scriptwriting, highlighting the seamless blend of emojis with contemporary storytelling. By advocating for the inclusion of emojis as expressive tools within scripts, this study positions emojis as valuable assets in the film industry, rejuvenating the art of scriptwriting and elevating cinematic expression. In conclusion, this study bridges the gap in conventional scriptwriting practices, inspiring filmmakers and scriptwriters to harness the communicative power of emojis. Embracing emojis as an integral part of the script format unlocks exciting possibilities for invigorating storytelling in the digital age, making it a key catalyst for modern cinematic innovation.


INTRODUCTION
Screenplay is a way of storytelling using descriptive pictures, and dialogue, contextualized within a dramatic structure (Field, 2005, p.20).Since screenplay is the base for film producers to approximate production schedule, budget, and division of tasks regarding all departments in film production.Having a finished film screenplay(script) is the first step to create a film.(Honthaner, 2010, p.79).Film script will be read and analyzed by the film director.The Director then will explore the script's fullest creative potential before dividing tasks to all other departments (Rabiger & Hurbis -Cherrier, 2020, p.112).Therefore,

CONCLUSION
After interviewing some of the key stakeholders in the filmmaking, the researchers find that the use of emoji is not conventional, but open to the idea if used in the right context and precise film tone.
With the wider use of social media and messaging apps, it will also expand the use of emoji, which will be captured in films.
So rejuvenating script format with emoji might be inevitable.When the film industry is introduced to better technology, the filmmakers who live inside the ecosystem have a choice to embrace, and use the best out of it.Scriptwriters must be skilled to pick a correct diction and symbol which will make the readers to have a clear idea about the story.Scriptwriters must understand his readers and speaks their languages, sometimes they must avoid using unusual terms, idioms, or slang in their script.The use of emoji will break this boundaries, since emoji, presented in pictures, is perceived as more universal language.The use of emoji shows some benefit in scriptwriting.The use of emoji will show a clearer emotion of the characters depicted in the film.For researchers of this journal, who also a professional scriptwriter, this study is an entry point to make scriptwriting format to be more dynamic.There are many cases when scriptwriter has gaps with the production team to materialize the script that has been written.With more dynamic scriptwriting format, the writers hope that the gaps can be narrowed down and will make the creative process to be more effective and efficient.
Using emoji in scriptwriting looks like make the scriptwriting job to be easier.
In fact, the scriptwriters will face a new challenge: choosing the correct emoji to Baskoro, Eurico -Rejuvenating Script Format.....

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apply on the script.When the correct emoji is chosen and put in place, the whole production process will gets easier.
Figure who threatens to take their lives, or keeps them alive but these bullies must commit social suicide by exposing their darkest secret, which eventually will kill them also.In the series Kenapa Gue?, text messaging using emoji have become a part of the character's action.The research is trying to examine the impact of emojis usage in Kenapa Gue character interaction.By doing this research, the researchers expect to answer "What's the potential benefit and challenges by using emojis in character interaction in Vidio Original Series' Kenapa Gue? (2021)?

3.
Herman Panca, a film editor with broad range of films, from box office films like A Man Called Ahok (2018), to festival-darling international films such as: Bunohan (2013), Postcards from the Zoo (2011), and many more.4.Teddy Soeriaatmadja, an award winning and prominent Indonesian film director with notable works such as: Lovely Man (2011), Berbalas Kejam (2022).

Figure 3 :Figure 3 :
Figure 3: Some part of research Exhibit (Source: personal research documentation)