Creative Workspace Design as A Form of Local Creative Industries Collaboration in Suryatmajan Tourism Kampong

Tourism and creative industry are interconnected drivers of the local economy of Yogyakarta. Enhancing the local creative industry within tourism kampongs in Yogyakarta holds the potential to boost economic activities in the community. Suryatmajan Tourism Kampong in Malioboro area, Yogyakarta, is a newly established tourist destination focused on collaborative promotion through creative tourism. This study identifies the potential of creative industries and collaboration among the community in a creative workspace in Suryatmajan Tourism Kampong. Furthermore, the study also proposes to explore the role of creative industries in forming Tourism Social Entrepreneurs web of care relationships. This research also highlights the importance of creative workspace supporting the creative ecosystem. The qualitative data was collected through observations, interviews, and focus group discussions. The design concept of Suryatmajan Creative Workspace was collaboratively developed using the Tourism Experience Design approach. The design evaluation results conceptually propose the relationship and positioning of creative workspaces to promote local creative industries through tourist experiences in the context of creative tourism.


INTRODUCTION
In recent years, the symbiotic relationship between creative industries and tourism has drawn significant attention as a driver of economic development and cultural preservation in many places worldwide.
The growth of the creative economy could be supported by the use of tourism as an instrument for exchanging knowledge and developing connections between creative people or communities (Richards, 2018).In   (Sari et al., 2019).
There are several opportunities and challenges in the initial phase of establishing Suryatmajan Tourism Kampong, including discovering its identity and promoting its local potential.
Finding the local identity as a foundational step in tourism destination branding can also fortify cultural values (Ahdiati, 2020).
Additionally, local identity is pivotal to supporting sustained branding initiatives across several touristic regions (Lestari et al., 2020).
The diverse range of local industrial products was initially showcased at The initiative to develop creative workspaces has become a way of safeguarding local creative industries and communities (Evans, 2009).Therefore, the government policies on fostering creative industry clusters even facilitate activities and collaborative workspaces in urban areas through several programs and grants (Fahmi et al., 2017).In the last ten years, the government has also increasingly paid attention to the strategic position of the creative industry in improving the creativity-based economy of society (Anoegrajekti et al., 2021, p. 56)  As the change agents in the Tourism Social Entrepreneurs (TSEs) perspective (Sheldon et al., 2017), social justice for communities around tourist destinations is an important issue to be anticipated by tourist attraction managers.
Therefore, the Tourism Social Entrepreneurs

LITERATURE REVIEW
The presence of tourism kampong in urban areas offers opportunities for developing specialized interest tourism destinations that attract tourists to learn various local knowledge (Bawole, 2020).According to the previous study (Oentoro & Wiyatiningsih, 2022)   web of care as reference (Boluk et al., 2023).
This study draws meaningful conclusions through qualitative evaluation and offers the relationship between Suryatmajan creative industries and communities.

Culinary Workshop
The culinary workshop space is a hub for learning and enjoying the Suryatmajan In addition, proper lighting and air circulation arrangements also need to be considered so that the craft workshop participants can carry out detailed craft activities effectively and comfortably.
Figure 4 shows the jewellery-making activity as a handicraft workshop that often held in the Suryatmajan tourist kampong.
Through these workshops, tourists will learn various local techniques and methods to achieve different results in handcrafting projects.In that case, the craft workshop also offers a hands-on experience where tourists can explore their creativity and express themselves through art.Participants were divided into five groups based on their business type and regional community.Table 2 shows the floor plan pictures resulting from each business group's collaboration workshop design in developing this study, tourism and creative industries are also considered as interconnected fields critical to the progress of Yogyakarta local economy and cultural sustainability, mainly as the region retains its status as a leading tourist destination in Indonesia.Therefore, the Government of Yogyakarta continues to facilitate the tourism kampong establishment within the city to support socio-cultural, environmental, and economic development with a community-based tourism principle.
Therefore, this research aims to identify the potential of creative industries and design an initiation of tourist experiences in Suryatmajan Creative Workspace.This research will also explore the initiation of the local creative industries to develop a creative workspace.Paying attention to industry and creative communities in tourist villages is a form of support for empowering the community with a community-based tourism approach.
thinking framework is needed to support community-based tourism in tourist villages.This research position seeks to contribute to alternative roles and relationships between creative workspaces in Suryatmajan Tourism Kampong through a collaborative design approach.Moreover, initiating Suryatmajan creative workspace development is one of the original elements offered in Tourism Social Entrepreneurs (TSEs) as a form of concern for the local creative industry and community.
scheme explains the TSE web of care, starting with caring for oneself, caring as a mindset, caring for community well-being, caring for the ecosystem, education for care, and leading with care.In this study, care for community well-being and the ecosystem become research areas to relate the theoretical position of creative workspace in tourism kampong.The following picture explains the TSE web of care and tourism kampong social structure.

Figure 1
Figure 1 adapts the Tourism Social Entrepreneurs (TSE) web of care to the local context found in the social structure in Suryatmajan Tourism Kampong.There are several associations between the level of concern and social actors in tourist kampong.In this case, the tourism office, as an element of the city government, is in the leading position to form and develop tourism awareness groups.Meanwhile, the tourism awareness group formed a tourist village management group that includes industries and creative communities as drivers of community sustainability.Every entrepreneur who supports creative tourism in tourist kampong is expected to be concerned about the desirability of tourist attractions.

Figure 1 .
Figure 1.The Relation of TSE web of care and the social structure of tourism kampong (Source: Modified fromBoluk, et.al., 2023:381) Tourism Kampong represents a unique case study for investigating the potential of tourism experience design in driving the growth of local creative industries.It is not merely an ordinary tourist destination, but also holds significant potential in the creative economy sector through its inherent strengths.As a cultural kampong, Suryatmajan Tourism Kampong has substantial opportunities to grow some creative economy sub-sectors.According to some discussions with local communities, craft, fashion, culinary, and performance arts have become the sub-sectors of the creative economy that dominate Suryatmajan Tourism Kampong.Each creative industry sub-sector also has a social group to share and support each other among members.Explorative Phase: Identifying the needs The collaborative design development is planned with an understanding of the community needs and local creative industries in Suryatmajan Tourism Kampong.Based on online survey results related to the Creative Workspace in Suryatmajan Tourism Kampong, there were four options for the use of the creative space: product gallery space, culinary workshop space, craft workshop space, and a dining area in the form of a local food stall or named angkringan.Among these options, the showroom emerged as one of the dominant needs, scoring 17 out of 25 participants.Figure 2 shows the survey results regarding the need for creative industry spaces in Suryatmajan Creative Workspace: Showroom (Product Gallery) The product gallery space in the Creative Workspace Design in Suryatmajan Tourism Kampong is critical for showcasing local creative industries rich diversity and creativity.This space must be intentionally designed to exhibit the products and engage and captivate the visitors attention.A harmonious blend of aesthetics and functionality is crucial to creating an environment that highlights the uniqueness of each product while offering a seamless and immersive experience for the visitors.The gallery layout should accommodate creative products, ranging from handcrafted items to eco-printed fabrics and shibori textiles.Display shelves, pedestals, and hanging systems can be strategically arranged to showcase these products in an organized and visually appealing manner.The design should encourage exploration, allowing visitors to easily navigate the space and discover the intricate details of each creation.Therefore, a flexible exhibition space is required to showcase local products, especially handicrafts, eco-printed, shibori, and other local craft products.Appropriate lighting must also be considered to ensure optimal visualization of the products for visiting tourists.Figure 3 shows a view of the local product showroom situations in the Suryatmajan Tourism Kampong.
local cuisine, mainly in various processed products of mushrooms, guava, and herbs.Therefore, this space becomes a platform for participants to engage with the local culinary, learn from skilled instructors, and create memorable experiences.It also fosters a deeper connection between visitors and the traditional culinary.To complement the culinary workshop experience, visitors should have a comfortable dining area to enjoy the dishes.The local cuisine of Suryatmajan, in particular processed products of mushrooms, can attract tourists to try the unique taste, such as sweet rolls (bakpia), meatballs (bakso), and mushroom satai (Figure 4).Tasting traditional Indonesian drinks (jamu) also becomes a fresh tourist experience in Suryatmajan Tourism Kampong Craft Workshop Craft workshops become one of the creative tourist activities that can promote local creative industries and their products.Handcrafting objects also creates a joyful tourist experience in the creative tour package, particularly for kids.Several requirements need to be considered when designing a craft workshop space.Ideally, this room should provide sufficient space for various handicraft-related activities.The presence of workbenches and equipment suitable for the type of craft being pursued is a crucial factor.

Focus
Group Discussions were conducted to analyze the potential for collaborative design development for the Suryatmajan Creative Workspace design concept and identify effective strategies for implementing branding design to enhance its tourist appeal.There were 25 participants in this activity, including the head and management of Suryatmajan Tourism Kampong, urban farmer groups, craft groups, and art communities in Suryatmajan.

Figure
Figure 5. Local Food Stall (Angkringan) (Source: Author's Documentation, 2023) Suryatmajan Tourism Kampong.Based on the result of the Co-Design workshop, Figure 8 shows the design concept of Suryatmajan Creative Workspace.Evaluative Phase: Creative Ecosystem The evaluative phase in developing the Suryatmajan Creative Workspace design represents a strategic step in shaping a creative ecosystem that correlates with stakeholders' needs.This phase focuses on gathering valuable insights and feedback directly from the workshop participants who have actively engaged with the creative workspace co-design workshop.It also brings a deeper understanding of their preferences for considering the concept of Suryatmajan Creative Workspace.Figure 9 shows the results of participants' responses to evaluate the development of the Suryatmajan Creative Workspace design.The participants' evaluations on the bipolar scale indicate a positive overall perception, reflecting their satisfaction with the subject being evaluated.As shown in Figure 9, the 7.5 out of 10 score suggests that most participants had a favorable opinion, positioning the evaluation in the upper range of the "good" category.They also appreciated the open layout and flexible furniture arrangements, allowing easy collaboration in promoting local products.This creative workspace design also encouraged creativity and fostered a sense of community among the diverse local creative industries in Suryatmajan.The evaluation of the creative workspace design has led to the development a comprehensive model that illustrates the complex relationship between local creative industries, the concept of creative tourism, and the engaging experiences offered to tourists.This model (Figure 10) represents the essence of the creative workspace as a creative ecosystem, showcasing its multifaceted impact on multiple stakeholders and its local potencies.At the center of the framework is the direct connection between local creative industries and the concept of creative tourism.The creative workspace plays a catalyst role, enabling the collaborative promotion of local products.By supporting local creative industries, the creative workspace provides a place for creative communities to showcase their talents, products, and narratives.According to the TSE web of care(Boluk et al.,

Table 2 . The Alternative Floor Plan of the Suryatmajan Creative Workspace Creative
Workspace Design as A Form of Local Creative Industries Collaboration in Suryatmajan Tourism Kampong