Desain Visual Typografy pada Busana Casual T-Shirts dan Budaya Pop
Abstract
Studies on the typography transformation has historically experienced a shift in meaning, function, value, and form. Starting from casual clothes that can only be used for everyday clothing to semi-formal ones. The casual dress emphasizes comfort and personal expression over the presentation and uniformity of one's dress, which includes jeans and t-shirts. To examine these problems, a qualitative descriptive method is applied with a historical approach related to pop culture in modern society. The literature and feld analysis by using Levi-Strauss theory can help fnding answers in surface structure research (Surface – Structure). It shows that, the typography in casual clothing has changed, according to fashion trends. While in the inner structure (Deep – Structure), typography which is related to meaning and value, has no changes.
Keywords: Transformation, Popular Culture, Typography, Casual fashion
Keywords
Full Text:
PDFReferences
Ebdi, Sadjiman. S.(2006). Nirmana, Elemen-Elemen Seni dan Desain. Yogyakarta: Jalasutra
Supriyono, Rakhmat.(2010). Desain Komunikasi Vis-ual teori dan Aplikasi.Yogyakarta: Andi.
Sanyoto, Sadjiman Ebdi.(2005). Dasar-Dasar Seni dan Desain. Yogyakarta: Jalasutra.
Storey, John. 2007. Cultural Studies dan Kajian Budaya Pop, Pengantar Komprehensif Teori dan Metode, Yogyakarta: Jalasutra
Ibrahim, Idi Subandy. 2007. Budaya Populer Sebagai Komunikasi. Jogja: Jalasutra.
Lull, James, 2000. Media Komunikasi budaya. Jakarta: Yayasan Obor Indonesia
Strinati, Dominic. 2007. Popular Culture: Pengantar Menuju Teori Budaya Populer. Yogyakarta: Bentang.
Storey, John. 2007. Cultural Studies dan Kajian Budaya Pop, Pengantar Komprehensif Teori dan Metode, Yogyakarta: Jalasutra.
Ibrahim, Idi Subandy. 2007. Budaya Populer Sebagai Komunikasi. Jogja: Jalasutra.
Storey, John. 2007. Cultural Studies dan Kajian Budaya Pop, Pengantar Komprehensif Teori dan Metode, Yog-yakarta: Jalasutra.
Williams, Raymond. 1983. Keyword. London: Fontana.
Webiste/laman:
Sejarah Kaos Oblong (Dan Statusnya Kini)”. (2009). Retrieved from Kaosologiwebsite:
Fashion-Shirts.com 2021
Rhinotec.co.id 2021
rumahsabloncepat.com 2020
tees2urdoor.com, 2021
brilistyle.Rizky Mandasari, 2017
rumahsabloncepat.com2020
DOI: http://dx.doi.org/10.26742/pantun.v6i1.1690
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License. |
Print ISSN (pISSN) | : | ||
Online ISSN (e-ISSN) | : |
Lembaga Pengindex Jurnal Pantun:
| | ||||
Google Scholar | | Portal Garuda DIKTI | | |