COMMUNAL PERCEPTION IN VISUAL COMMUNICATION OF ARTEFAK LAUT KIDUL PAINTING EXHIBITION

Abstract

The visual similarities of imaginary objects in a joint painting exhibition are an intriguing subject to discuss. It is as if visual art creators had a conversation with one another in an imaginary space, even when the creators had different backgrounds, places, and working times. The facts apparent in an exhibition titled "Artefak Laut Kidul" (artifacts from the southseas) indicated the existence of visual signs that lead to the similarities of the elements of objects. It is interesting to question: what evoked the similarities of visual perception in response to the theme of the exhibition? The theme can actually be widely interpreted, as artists who have the freedom to interpret generally do. Through ethnosemiotic method, the researcher attempted to understand the allure of the phenomenon and what influenced the artists in their creation process.

Keywords: Perception, Visual Communication, Laut Kidul