Visual Communication of Mysticism of Nyi Roro Kidul Painting Collectors in Cultural Contexts

Abstrak

In Indonesian culture, particularly along the southern coast of Java and Bali, Nyi Roro Kidul is revered as the ruler of the South Coast (Indonesian Ocean). This legendary figure plays a significant role in shaping local traditions, and she is honoured through various rituals. Depicted as a beautiful princess, one form of veneration is through paintings of Nyi Roro Kidul, which serve as a medium for collectors to seek safety and blessings. Her devotees consider These paintings essential, fostering a market for such artwork. Collectors, driven by various motives, help perpetuate the myth. This research, using the ethnosemiotic method, aims to explore the visual and cultural significance of Nyi Roro Kidul's paintings from the collectors' perspective.

Keywords: Mysticism; Nyi Roro Kidul Painting; Visual communication.