Estetika Kota dan Keterikatan Masyarakat: Analisis Pengaruh Public Art di Malioboro, Yogyakarta
DOI:
https://doi.org/10.26742/atrat.v13i1.3869Kata Kunci:
creative economy, Malioboro, public art, social interaction, urban aestheticsAbstrak
Penelitian ini mengeksplorasi peran public art dalam membentuk keterikatan masyarakat dengan lingkungan serta pengaruhnya terhadap estetika kota, dengan fokus pada studi kasus public art di Malioboro, Yogyakarta. Penelitian ini menggunakan pendekatan mixed methods (kuantitatif-kualitatif) dengan metode deduktif untuk menganalisis persepsi masyarakat terhadap public art serta dampaknya terhadap ruang publik. Hasil penelitian menunjukkan bahwa public art memiliki dampak positif dan signifikan terhadap place attachment, di mana persepsi publik terhadap karya seni ini berkontribusi pada keterikatan emosional mereka dengan lingkungan. Selain itu, durasi dan frekuensi kunjungan turut memengaruhi bagaimana publik menilai public art. Analisis lebih lanjut mengungkap bahwa public art memberikan manfaat estetika, sosial-fungsional, kultural, dan ekonomi yang signifikan, termasuk peningkatan keindahan visual, daya tarik wisata, refleksi identitas lokal, edukasi masyarakat, serta peluang kerja bagi praktisi seni. Penelitian ini berkontribusi dalam pemahaman tentang peran seni publik dalam membentuk karakter kota dan interaksi sosial, serta memberikan dasar bagi pengembangan kebijakan dan praktik seni publik di kawasan perkotaan lainnya.
Kata kunci: Public Art, Estetika Kota, Interaksi Sosial, Ekonomi Kreatif, Malioboro.
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