THE ROLE OF INFLUENCERS IN INSPIRING PEOPLE’S FASHION IN BANDUNG

Abstract

The research conducted is based on the author’s interest in conducting deeper research on the
fashion inspiration of people in the city of Bandung which is influenced by the role of fashion
influencers to choose fashionable fashion models. The scope of the problem in this study is to find
out the extent of the influence of influencers on the dress style of the Bandung community. This
research is a combined quantitative and qualitative descriptive research. This questionnaire was
addressed to 21 random respondents with an age range of 12-35 years. This method is used to
obtain data related to public responses to the influence of influencers on dress styles in Bandung.
This research also uses qualitative descriptive methods whose research process is in the form
of data collection and preparation, analysis and interpretation of phenomena. This descriptive
research is presented in the form of a description of the phenomena captured, then analyzed and
explained qualitatively with scientific thinking rules that are applied systematically.

Keywords: Fashion, Influencers, Fashionable