THE DEVELOPMENT OF BALINESE BATIK MOTIFS IN TOHPATI VILLAGE USING STILATION DIGITAL TECHNIQUE IN FASHION PRODUCT

Abstract

For some people, batik is synonymous with something ancient, so the assumption arises that batik is little in demand. Other facts become a factor in the problem when batik no longer engages in today's society. The research & development method is a research method used to produce the latest products and test the effectiveness of these products. In manufacturing Balinese batik, there are differences in the meaning of the motifs with batik motifs in other areas. Batik motifs in Java are traditions that have meaning in each ornament or line. In contrast, Balinese batik motifs are modern and further developed to attract foreign tourists. Various types of animals inspire many Balinese batik motifs; symmetrical motifs of multiple colors are also the hallmark of Balinese batik. Creating a Balinese batik product through stylized motifs in fashion products can increase sales of Balinese batik and introduce a broader audience.

Keywords: batik, Bali, stylization, product, motif