Indonesian Thriller Film Poster in the 70s Era

Asidigisianti Surya Patria, Nova Kristiana, Hendro Aryanto

Abstract


In the 70s era, watching movie in theatre is one of the people's favourite entertainment. Film posters is the main media for promotion of the movies at that time. Film posters were made manually. Film posters were made to promote the film that would be shown in the movie theatre. As the static print media, posters prioritizes visual messages. This paper is aimed at studying the visualization of Indonesian thriller film posters in the 70s era and revealing the typography style of the film title. This study used a qualitative method to describe the design of 70s era thriller movie posters. The film posters were selected and observed. The results of this study are 1) The main attraction of the poster is the woman eroticism. Women were visualized as sex objects. The poster showed violence scene holding sharp weapon 2) The titles of the movie were implemented in the decorative font with thick stroke impressing strong. The colour of the tittles was contrast with the background.

Keywords: Poster, Thriller Films, 70s Era


Full Text:

PDF

References


Aryanto, H., 2014. Ekploitasi Perempuan dalam Medai Poster Film Horor Di Indonesia sebagai Bentuk Ketidakadilan Gender. Dimensi, 11(1), pp. 43-54.

Aryanto, H., Patria, A. S. & Kristiana, N., 2019. Perempuan Dalam Media Poster Film Indonesia di Era Tahun 1970-an. Surabaya, Fakultas Bahasa dan Seni UNESA, pp. 201-204.

Bourdieu, P., 2010. Dominasi Maskulin. Yogyakarta: Jalasutra.

Erlyana, Y. & Hansen, Y., 2014. Tinjauan Tipografi pada Poster Film Horor Indonesia Garapan Rizal Mantovani (Analisa dengan Prinsip Pokok Tipografi). Jurnal Ruparupa, 3(1), pp. 17-28.

Fagerholm, C., 2009. The use of colour in movie poster Design: An analysis of four genres, Helsinki Filandia: Metropolia University of Applied Sciences.

Faqih, M., 2008. Analisis Gender dan Transformasi Sosial. Yogyakarta: Pustaka Pelajar.

Mundari, 2006. Gender Intelligence, Pengantar Pendidikan Gender untuk Remaja. Surabaya.: Graphitats Press.

Poole, E. &. S., 2008. Learn About International Movie Posters First Edition.. Los Angles: Learn About Network L.L.C..

Pranajaya, A., 2010. Poster Film Indonesia Masa Sesudah Kemerdekaan.

Jakarta : Perpustakaan Nasional RI.

Rohidi, T. R., 2011. Metodologi Penelitian Seni. Semarang : Cipta Prima Nusantara.

Rustan, S., 2008. Layout: Dasar dan Penerapannya. Jakarta: PT. Gramedia Pustaka Utama.

Sihombing, D., 2015. Tipografi. Jakarta: Gramedia.

Sugiyono, 2011. Metode Penelitian Kuantitatif Kualitatif dan R&D.

Bandung: Alfabeta.

Sutadi, H., 2016. (http://perfilman.perpusnas.go.id/ artikel/detail/ 127.

[Online]

Available at: (http://perfilman.perpusnas.go.id/ artikel/detail/ 127

Woodrich, C. A., 2016. Depictions of Women in Suharto-Era Indonesian Film Flyers (19661998). Indonesian Feminist Journal, 4(1), pp. 38-50.


Refbacks

  • There are currently no refbacks.


e-Prosiding Pascasarjana ISBI Bandung Indexing:

      
Google Scholar