Finding “Appeal” Factors in Local Animation Character Design: Formalistic and Visual Semiotic Analysis (FVSA)
Abstract
Penelitian ini bertujuan untuk mengetahui faktor ‘daya tarik’ dalam desain karakter animasi lokal. ‘Daya tarik’ adalah salah satu dari 12 prinsip desain animasi dan sering dianggap ambigu. Untuk mencapai ‘daya tarik’, salah satu metode yang digunakan adalah Viewer’s Impression Words (VIW) yang merupakan modifikasi dari Kansei Words (KW). Metode ini menggabungkan teori formalistik dan semiotik visual untuk mencapai Viewer’s Impression Words (VIW), bagian penting dari Kansei Engineering. Hasil penelitian daripada ujikaji ini, dapat disimpulkan bahawa metod ini mampu untuk membantu peserta ujikaji memilih kata VIW yang sesuai seterusnya ke arah aktiviti selanjutnya iaitu proses prinsip longgar. Metode ini dilihat sebagai teknik baru untuk memperbaiki proses dalam memperoleh VIW atau Kansei Words untuk digunakan dalam latihan pengukuran untuk menemukan pengaruh (emosi) dalam memahami ‘daya tarik.’ Ini untuk mencapai prinsip longgar dalam desain karakter animasi lokal.
Kata kunci: Kata Impressi Penonton, Desain Berasaskan Pengguna, Desain Karakter
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DOI: http://dx.doi.org/10.26742/panggung.v31i2.1576
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