Trajektori Hanami sebagai Diplomasi Budaya Jepang
Abstract
kolektif antar negara. Melalui diplomasi budaya, wisatawan mancanegara diharapkan tertarik
untuk mengunjungi dan melihat langsung kekayaan budaya Jepang. Diplomasi budaya
merupakan salah satu media representasi dan komunikasi dalam memperkenalkan kekayaan
dan keragaman seni budaya Jepang. Perayaan melihat bunga setiap musim di Jepang yaitu, bunga
plum pada bulan Februari, bunga iris pada awal Juni, bunga hydrangea pada akhir Juni, dan
sebagainya. Perayaan besar tahunan sakura dan hanami adalah yang paling populer. Penelitian
ini menggunakan metode kualitatif dan analisis literatur. Hasil penelitian menggambarkan
peristiwa melihat sakura di Jepang sebagai praktik diplomasi budaya Jepang. Jepang populer
dengan citra sakura di tingkat internasional. Praktik hanami Jepang (melihat sakura) muncul
di seluruh dunia. Hanami, mengenakan yukata dan acara budaya Jepang berkontribusi untuk
mengartikulasikan diplomasi budaya Jepang di tingkat dunia.
Kata kunci: hanami, sakura, Jepang, diplomasi budaya
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DOI: http://dx.doi.org/10.26742/panggung.v32i4.2378
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