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Vol. 32 No. 4 (2022)
Keragaman Budaya, Kajian Seni, dan Media

Articles

Trajektori Hanami sebagai Diplomasi Budaya Jepang

https://doi.org/10.26742/panggung.v32i4.2378

Published 2023-01-05

  • Wanda Listiani

Abstract

Diplomasi adalah sistem komunikasi internasional yang penting dan mekanisme komunikasi kolektif antar negara. Melalui diplomasi budaya, wisatawan mancanegara diharapkan tertarik untuk mengunjungi dan melihat langsung kekayaan budaya Jepang. Diplomasi budaya merupakan salah satu media representasi dan komunikasi dalam memperkenalkan kekayaan dan keragaman seni budaya Jepang. Perayaan melihat bunga setiap musim di Jepang yaitu, bunga plum pada bulan Februari, bunga iris pada awal Juni, bunga hydrangea pada akhir Juni, dan sebagainya. Perayaan besar tahunan sakura dan hanami adalah yang paling populer. Penelitian ini menggunakan metode kualitatif dan analisis literatur. Hasil penelitian menggambarkan peristiwa melihat sakura di Jepang sebagai praktik diplomasi budaya Jepang. Jepang populer dengan citra sakura di tingkat internasional. Praktik hanami Jepang (melihat sakura) muncul di seluruh dunia. Hanami, mengenakan yukata dan acara budaya Jepang berkontribusi untuk mengartikulasikan diplomasi budaya Jepang di tingkat dunia. Kata kunci: hanami, sakura, Jepang, diplomasi budaya
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