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Vol. 30 No. 2 (2020)
Identitas Sosial Budaya dan Ekonomi Kreatif

Articles

Industri Kreatif Unggulan Produk Kriya Pandan Mendukung Kawasan Ekowisata Pangandaran, Jawa Barat

https://doi.org/10.26742/panggung.v30i2.1202

Published 2020-06-29

  • Husen Hendriyana
    • ,
  • I Nyoman Darma Putra
    • ,
  • Yan Yan Sunarya

Husen Hendriyana
Institut Seni Budaya Indonesia (ISBI) Bandung

I Nyoman Darma Putra


Yan Yan Sunarya


Abstract

ABSTRACT


Pangandaran is known as one of many famous tourist destinations in West Java Province that possess
potential beautiful natural marine resources. This coastal area which streches 91 km and has sloping steep
rocky beaches. Grows overabundant pandan (pandanus tectorius) plants, however conditions are very
damaged and there is no concern for good governance from the local government. This research aims to
produce eminent products of craft in supporting tourism by increasing the natural resources potential
and the local craftsmen resources from the surrounding areal environment. This article is result of applied
research in a type of practice-led research with a focus on the creative industries of craft products that
support tourism through the eco-design and eco-tourism approach. This research uses design-thinking
method, with Participation Action Research (PAR) approach and the Hexa Helix system. The result is a
eminent product prototypes and start up business of craft art creative industries that support eco-design
and eco-tourism park.


Keywords: Creative Industry, Pangandaran Area, Pandan-based Craft, Ecotourism


ABSTRAK


Pangandaran dikenal sebagai salah satu destinasi wisata di Provinsi Jawa Barat yang memiliki
potensi alam laut yang indah. Wilayah pantai membentang sepanjang 91 km terdiri dari kawasan
pantai pasir yang landai dan pantai berbatu curam. Di wilayah Pangandaran banyak ditumbuhi
tanaman pandan (pandanus tectorius), namun kondisinya sangat rusak dan tidak ada kepeduliaan
tata kelola yang baik dari pemerintah setempat. Penelitian ini bertujuan menghasilkan produkproduk
seni kriya unggulan daerah untuk menunjang pariwisata dengan mengangkat potensi
sumber daya alam dan sumber daya perajin dari lingkungan masyarakat setempat. Artikel ini
merupakan salah satu hasil penelitian terapan jenis practice-led research dengan fokus industri
kreatif produk seni kriya yang mendukung pariwisata melalui pendekatan eco-design dan ecotourism.
Penelitian ini menggunakan metode design thinking, dengan pendekatan Participation
Action Research (PAR) dan sistem Hexa Helix. Hasil dari penelitaian ini berupa prototipe produk
unggulan dan terwujudnya start up-start up bisnis industri kreatif seni kriya pendukung
ekowisata berbasis kawasan.


Kata Kunci: Industi Kreatif, Kawasan Pangandaran, Kriya Pandan, Ekowisata

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